The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

As the Gen Z economic influence grows, marketing teams are under pressure to rethink how they plan and measure success.

Google is testing a new way to connect search, ads, and shopping by placing personalised offers directly inside AI chat.

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. A global survey of 5,000 consumers reveals critical changes to consumer ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to do is “be real” and audiences will swoon. But “being real” is not a strategy, it’s ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...