Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...
In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
The new Star Wars Smart Play sets are cool, but now I want to see what else Lego can do ...
The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...
Probably my favorite thing about the Lego Smart Play system unveiled this week at CES is that it was designed for kids, first and foremost. In the past 10 years or so, Lego has increasingly courted an ...
The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...
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Inside Lego’s long game to save imaginative play
The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...
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